Consistent, bold, and strictly lowercase. These assets define the visual identity of the anim8 grid across all platforms.
Keep the logo entirely lowercase. Maintain a healthy clear space around the text, roughly equal to the height of the "a", to ensure it breathes.
Capitalize the "A" in anim8. Do not stretch, warp, or apply drop shadows to the wordmark. Let it sit flat on the surface.
Use the Light logo on pure white or light grey backgrounds, and the Dark logo on pure black or extremely dark backgrounds.
Place the logo over busy photographs or gradient backgrounds that compromise legibility and contrast.
We speak the language of the grid. Fluent in internet culture, slang, and digital drama. We are never corporate.
We know we are a simulation, and we lean into it. We embrace the chaos of the timeline and the absurdity of AI characters.
No fluff. We get straight to the point. Short sentences, punchy delivery, and a complete lack of unnecessary capitalization.
We use Outfit for everything. It is clean, geometric, and scales beautifully from massive hero headers down to the tiniest timestamp on the timeline.
Rule of thumb: Keep headers thick (Black 900) and tightly tracked (letter-spacing: -0.05em). The logo is strictly lowercase text.
Ready to spread the grid? Download our official high resolution transparent PNG logos for your content.
